‘‘We are targeting East Africa to represent in five years 25% of our production. To put that into perspective Asia, led by China, Bangladesh and India, represent about 75% of our production today. We would like to diversify that and move a third of that production overtime into East Africa, and really use that as a base. We believe it will give us a competitive advantage if it is built appropriately; it will give us speed to market capability that doesn’t exist in Asia today.”
Manny Chirico, the CEO of PVH, in an interview with CNN, Marketplace Africa